Current location:entertainment >>
Across China: 'Village CEOs' Transforming Rural Dreams into Reality
entertainment4638People have gathered around
IntroductionContact Us HomeNewsHighlightACWF NewsSocietyWom ...
- Home
- News
- People
- In-depth
- ACWF
Across China: 'Village CEOs' Transforming Rural Dreams into Reality
March 28, 2024An aerial drone photo taken on March 22, 2024 shows a view of Yong'an Village in Yuhang District, Hangzhou City, east China's Zhejiang Province. [Photo by Hong Yunfeng/Xinhua] |
HANGZHOU, March 27 (Xinhua) — On a warm spring day, Liu Song strolled past the lush green wheat fields and through the blooming rapeseed flower fields that span 100 mu (about 7 hectares) before arriving at his office.
There, he had a meeting scheduled with his team to discuss investment promotion matters. He is a village CEO, also known as an agricultural manager.
Like a CEO overseeing a company, a village CEO manages various aspects of a village's agricultural and economic activities. This includes supervising agricultural cooperatives, providing technical assistance, and overseeing marketing efforts aimed at promoting agricultural products.
Since September 2020, Liu has been employed by Yong'an Village in Yuhang District, Hangzhou City, east China's Zhejiang Province. His position became available after it was included among the 13 new professions introduced jointly by the Ministry of Human Resources and Social Security, the State Administration for Market Regulation, and the National Bureau of Statistics in 2019.
Yong'an Village spans a total area of 7.09 square kilometers, with 97 percent of the land designated as permanent basic farmland. Upon his arrival, Liu was told that "the village lacked funds, skilled professionals, and suitable space for business investments."
However, Liu decided to tackle these challenges head on. Having grown up in a rural area, he graduated with a bachelor's degree in agriculture from Zhejiang University. With experience in three listed companies and a background in entrepreneurship, Liu was determined to create opportunities out of adversity.
Being located near Hangzhou, the provincial capital, Yong'an has seen a shift away from traditional farming as the primary source of income for local villagers. Many younger residents sought job opportunities elsewhere, while older generations remained, relying on rice cultivation for their livelihoods. Nevertheless, the village's most valuable asset remains its vast farmland.
Liu saw this as his first challenge and promptly devised a solution. He focused on integrating the agricultural, industrial, and service sectors to enhance the local economy, maximize growth, and boost overall competitiveness.
After more than three years of efforts, the comprehensive income per mu of land in Yong'an has increased from around 2,755 yuan (388.3 U.S. dollars) to about 8,000 yuan. In 2022, the operating income of the village surpassed 5 million yuan.
Liu is among numerous village CEOs in Zhejiang, Guangdong, and Yunnan who have spearheaded efforts to attract professionals to contribute to developing rural areas across China.
Fueled by a love for rural life, urbanites are increasingly drawn to such positions, which also offer competitive salaries. Liu now leads a team of over 30 members. He has also encouraged his team members to cooperate with eight neighboring villages.
Shen Yan, who works in Xiadoumen Village, is one of them. She is a native of Yong'an Village with experience studying abroad. "Returning to my hometown is a natural choice, and there are many things I can do here," she said.
"When I was young, the roads in the village were very bumpy. I can't even count how many times I fell off my bike and landed in a ditch. Now the village roads are smooth, the trees by the houses have grown tall, and the river water has become clearer.
In September 2023, Liu joined a provincial vocational training program for village CEOs and worked as a mentor. He said, "Every village has unique resources, and we are willing to share our experience and exchange ideas with peers."
Operational capabilities and management experience honed in the market, combined with an open mind, enthusiasm, and commitment, are important prerequisites for becoming a Village CEO, Liu said.
In the long run, it is crucial to nurture local individuals with knowledge and skills to propel rural development, he added.
(Source: Xinhua)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Comments
Magazines
Projects
- 2023 Women Science and Technology Innovation Pioneer...
Photos
- People Enjoy Blooming Tulips in Jinan, East...
- Flowers Bloom Across China in Spring
Special Coverage
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Culture Connect news portal”。http://guinea-bissau.gigirondeau.com/html-19f899951.html
Related articles
France hits go
entertainmentNEW YORK (AP) — Ty France hit a go-ahead RBI single in Seattle’s four-run ninth inning against relie ...
Read moreTech industry plans for lower
entertainmentThe report highlights multiple areas where tech could be used to enable New Zealand's climate strate ...
Read moreTens of thousands of Israelis rally in Tel Aviv demanding Gaza hostage deal
entertainmentRelatives and supporters of Israeli hostages held in Gaza since the October 7 attacks by Hamas milit ...
Read more
Popular articles
- 'IF' movie review: John Krasinski’s film hits a box office nerve with $35 million debut
- Samoa citizenship bill passes first hurdle in Parliament with help of ACT and NZ First
- Truth Social: Trump's DJT stock plummets days after going public
- Police Minister admits NZ cannot compete with Australian recruitment offer
- Midwest storms: Large hail, torrential rain and tornadoes and more is coming
- Builders hope Resource Management Act change will speed up papakāinga developments
Latest articles
China sanctions former US lawmaker who supported Taiwan
HK's West Kowloon arts hub to run out of funds in 2025: CEO
DOC job cuts plan: Tourism, backcountry huts, flora and fauna at risk, groups say
Few voters globally worried about climate change
The bodies of 4 men and 2 women were found strangled, piled up in Mexican resort of Acapulco
AT&T data breach: Millions of customers caught up in major dark web leak
LINKS
- Bill Maher and Bill Burr call time on Louis CK's cancelation as they slam comedian's #MeToo exile
- Japan, US move ahead in co
- Report: Welding at water slide caused huge fire in Sweden that killed one person
- A second scourge is battering Brazil's flooded south: Disinformation
- Chances of Cyprus peace talks restart look dimmer as Turkish Cypriot leader sees no common ground
- Olympic triathlete Taylor Knibb wins US cycling time trial to earn spot in Paris in a second sport
- Oakland Ballers make request to purchase old Coliseum bleacher seats used by NFL's Raiders
- Sabalenka eases past Ostapenko to reach Italian Open semifinals. Tabilo extends his surprising run
- A second scourge is battering Brazil's flooded south: Disinformation
- An Afghan military helicopter crash in western Afghanistan kills at least 1 person, the Taliban say